How Stamfordham Steered the Launch of the Mitsubishi L200 to Life with Real-Time Experiential Marketing
When Massilia Motors, the sole distributor of Mitsubishi Motors in Nigeria, set out to launch the rugged and adventure-ready Mitsubishi L200, they wanted more than just an event—they wanted an experience. The goal? To showcase the new L200’s power, reliability, and beach-friendly design in a way that would leave a lasting impression.
The Challenge
Massilia Motors needed to generate excitement and visibility around the Mitsubishi L200 launch, but they faced two key hurdles:
Key Challenges:
- •Creating an immersive experience – How do you make the event truly interactive and memorable for attendees?
- •Reaching a wider audience – How do you ensure that people outside the venue don’t just hear about it, but feel the energy too?
Our Approach
To turn this launch into an unforgettable experience, we executed a strategy that blended experiential marketing with real-time digital storytelling:
- •Interactive Activations – We designed engaging moments like live test drives and curated photo ops that encouraged organic, shareable content.
- •Instant Content Creation – Hundreds of high-quality images, engaging videos, and Instagram stories were captured, edited, and posted on the spot, ensuring fresh content at every moment.
- •Live Social Media Coverage – We kept the event alive online, capitalizing Instagram as the primary platform, ensuring real-time engagement and reach.
- •Smart Hashtag Strategy – With hundreds of hashtag mentions (#MyMitsubishiL200, #BeastModeLoading, #DriveYourAmbition), we amplified visibility across digital platforms.
- •Media Coverage – Press briefing highlights and exclusive content were provided to media partners, ensuring the L200 launch made headlines.
Impact & Results
- •Created nationwide buzz around launch
- •Generated thousands of user-generated content pieces
- •Established L200 as 'business partner' positioning
Conclusion
The launch of the Mitsubishi L200 wasn’t just an event—it was a movement. By merging experiential marketing with real-time content, Stamfordham helped Massilia Motors bring the L200 to life in a way that resonated before, during, and after the event. As Thomas Pelletier, Managing Director of Massilia Motors, put it: “The Mitsubishi L200 is the best partner for your business needs.” And at Stamfordham, we proved that we’re the best partner for turning bold ambitions into unforgettable experiences.