How Stamfordham Used a Partnership with L’Oréal Luxe x Essenza to Create the Most Talked-About Father’s Day Campaign
When Essenza, in collaboration with L’Oréal Luxe, set out to create a Father’s Day experience that was as luxurious as it was heartfelt, we saw an opportunity to turn this vision into something unforgettable. The goal was to celebrate inspirational fathers while spotlighting their refined fragrances by Ralph Lauren Polo, Yves Saint Laurent, Giorgio Armani, and Azzaro.
The Challenge
Essenza and L'Oreal Luae wanted to create a Father's Day campaign that transcended traditional marketing, blending luxury with authentic emotional connection.
Key Challenges:
- •To create a meaningful celebration by designing an event that resonated emotionally with fathers and their families.
- •To showcase luxury in a refined way; presenting high-end fragrances as the perfect gifts without making the campaign feel overly sales-driven.
- •To drive both online and offline engagement, ensuring that the experience was not just memorable for attendees but also captivating for digital audiences.
Our Approach
We recognised this as an opportunity to blend in-person experiences with digital storytelling to maximise impact.
Strategic Components:
- •Digital campaign with #MyFatherMyInspiration hashtag
- •Luxury pop-up experience at ICM Mall
- •Influencer collaborations with Richard Mofe-Damijo & Mike Edwards
- •Real-time content capture and distribution
Impact & Results
- •There was a high event attendance, with a packed house full of dads, families, and influencers who had an amazing time.
- •We saw high engagement with our hashtags and posts on social media.Â
- •We were able to successfully position Essenza and L’Oréal Luxe as leaders in luxury gifting.
- •And, of course, there was a boost in sales as the ICM Mall pop-up saw increased foot traffic and a notable rise in fragrance purchases.
Conclusion
The Essenza x L’Oréal Luxe Father’s Day campaign was a celebration of fatherhood and luxury. From the digital campaign to the interactive activations, Stamfordham ensured that every detail honored fathers, made them feel appreciated, and showcased the premium essence of the brand collaboration between Essenza and L’Oréal Luxe. This was a Father’s Day we’ll remember forever. With campaigns like this, Stamfordham isn’t just setting the standard for luxury celebrations—we’re redefining it, one unforgettable experience at a time.